Sunday, March 4, 2012

Breaking Tradition.(television syndication)

By Paige Albiniak

Three new fall shows could spark new choices

The syndication business is often criticized for its lack of variety, but this fall, new genre-changing concepts could take root in the business. Warner Bros.' TMZ -covering all the news and gossip within Hollywood's so-called 'Thirty-Mile Zone'-is this season's most highly anticipated launch, with both Warner Bros.' executives and outside observers hoping to find that a highly successful Website can launch a similarly successful TV show. TMZ premieres Sept. 10.

'I think it's going to be really interesting to find out whether people who are hooked into TMZ on the Internet can be convinced to watch TMZ on TV and vice versa,' says Garnett Losak, vice president, director of programming for Petry Media Corp. 'That will provide us with more information.'

TMZ.com, launched in November 2005, quickly has grown into a Web site staple, averaging 7.6 …

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